Wednesday, December 8, 2010

The Celebration Mall- Amritsar

Visiting Amritsar? Then be prepared for a shopping spree like no other you have ever been on. The shopping streets of Amritsar- Hall Bazaar and Katra Jaimal singh, are lined with traditional ethnic wear, with all kind of varieties. But if you are someone who wants everything under one roof, and that also in the comfort of air conditioning, dust proof, noise proof environment then head straight towards, The Celebration Mall.

Opened on 17th Dec’ 2009, it enjoys a prime city centre location at Gagan Chowk. One can expect a bustling atmosphere inside. The name of the mall was coined to signify celebration in everyone’s life, vivaciousness, bustling energy and a modern lifestyle. This is exactly what the mall provides today to all its visitors.




All the mall’s seven floors are filled to the core with shops, events, fun, entertainment and excitement around every corner.




But just about eighteen months ago, it was an all empty vertical concrete, haunted structure, which seemed impossible to be leased ever!!!





There were few important decisions in time which saved the life of this mall and made it today a landmark in Amritsar. The lessons learnt are amazing. First four anchors were signed and positioned rightly-- Cinnepolis, the world’s sixth largest multiplex operator, Mc Donalds, Pind Balluchi and SRS Value Bazaar.

Second floor was dedicated to local retail and named as Raunaqaa Punjab Diyan. Food court on third floor- Melting Pot was designed and operated by developer himself. Then gradually many mini anchors were signed from M & S to Reliance Footprints. From Woodland to Crazy Cars & Funzone.

Food Court- Melting Pot



For the launch of mall, as a prelaunch event on 19th Nov’ 09, we had a local retailers meet in one of the halls of Cinnepolis. This created a great hype and buzz in the town for the project. More than 500 people turned for this event. Here the formal launch date was announced as 17th Dec’ 09 for the project and promise kept later.











Formally the project was launched with great pomp and show on 17th Dec' 09.The whole mall was decorated like a bride. And there after there has been no looking back for the project.












During the times of recession and when other developers complained of less footfall, TCM was over crowded and full with difficult to control crowd.There has been a total mall promotion calendar in place with all kind of events taking place like: -
  • Winter Carnival, 
  • Mr. Miss Amritsar, 
  • Mom & Me, 
  • Drawing Competition, 
  • Baisakhi Night, 
  • Summer Surprise and much more.....















Today it is leased to all top national and international retailers. Pictures shall speak more than words.


10 comments:

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  3. Reading your blog is awesome. This shopping mall got my interest because of the lights outside and what the people here doing that time.

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  4. Nice blog and having good information about the malls in india.
    the post having good information about the malls and the products use to sell in these malls.
    Thanks for the post. keep posting....

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  5. Earlier people use to shop n the streets along with their near and dear one. Increased modernization and technology brought about the concepts of malls.

    lou

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